In this 25-minute speed session to launch the conference, industry leaders reveal the latest in measurement and data challenges, including ad labelling, a universal ID, new currency metrics controversies (are traditional ratings less relevant, compared with measuring engagement, attention or delivery?) and best practices in multi-touch, multi-platform, and multi-media attribution models.

Missing and overlapping data is leading to lost revenue and content opportunities for programmers and cost redundancies for agencies. To capture and leverage the various available datasets from competing third party syndicated services, to walled garden and siloed first party owners, media pros are finding that there are solutions that offer both unique as well as common services and capabilities. Not understanding the entire picture can skew analysis and reporting, resulting in revenue reduction or overpayment. We’ll put the pieces together for you so your dollars are well invested.

Media companies and ad agencies are in a mutually painful dance to retain and strengthen their business models. Experts from national and local sales, automated technology and programming talk about the current landscape, best practices, productive models and actionable solutions.

We’ll address:

• Buying on targeted audiences but delivering (and guaranteeing) on age and gender: Is this an outdated mode of media model?
• Experimenting with different attribution models to prove ROI: Which ones are truly accurate?
• The digitization of television and the proliferation of programming competitors: Will linear TV survive?

A revolution is brewing in measurement. SVOD monthly subscriptions have exceeded pay TV subscriptions among US consumers. This shift makes duplication of audience measurement a critical issue for measurement companies, and a challenge for networks to deliver clear results to their clients. With the plethora of datasets available to dissect audience, as well as more metrics available to track campaign and content performance, the question must be raised: Are we abandoning the ratings system for the new world of digital-first video landscape? Experts reveal where they see measurement best practices headed in the next two years.

Now more than ever, networks need to understand what brands want and need. You’ll hear from agencies working with category leaders and brands themselves,  presenting case studies of their major initiatives from the past year and how their results have used content to increase revenue, lift brand awareness, discover new target audiences and improve ROI. Hear what matters to them, where they’re headed in 2020, and how networks can work with them so that both sides succeed.

Established consultancies are increasingly expanding their range of influence in the media industry, offering new ways of utilizing data and creating efficiencies. But their efforts are infringing on agencies. Hear from representatives from the major consultancy groups describe what they’re doing, why they’re doing it, and how we can (hopefully) all succeed together.

This year has been the moment for advertisers to pour money into digital video, thanks to the growing dominance of OTT platforms and advanced advertising capabilities. But cross-platform measurement across all methods of inventory remains elusive. We’ll hear from those who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays.

Now that data is providing true person identity, better personalization and proven marketing results, are you ready to do what’s necessary — and what consumers now expect brands to do? Tim Spengler will unpack the key ways that marketers can and should be leveraging data to create successful people-based marketing that makes brands matter more.